![Why the Vetements and DHL collaboration came to be a branding success. | by Inngenio Business Marketing | Medium Why the Vetements and DHL collaboration came to be a branding success. | by Inngenio Business Marketing | Medium](https://miro.medium.com/max/492/1*NqrVjFq1hakypehDBB3q5g.png)
Why the Vetements and DHL collaboration came to be a branding success. | by Inngenio Business Marketing | Medium
![demna gvasalia explains the origins of vetements' iconic dhl t-shirt - The brand got permission to use the logo in exchange for 20 shirts for the company's staff. demna gvasalia explains the origins of vetements' iconic dhl t-shirt - The brand got permission to use the logo in exchange for 20 shirts for the company's staff.](https://i-d-images.vice.com/images/2016/05/19/demna-gvasalia-explains-the-origins-of-vetements-iconic-dhl-t-shirt-body-image-1463649865.jpg?crop=1xw:0.472193074501574xh;center,center&resize=1200:*)
demna gvasalia explains the origins of vetements' iconic dhl t-shirt - The brand got permission to use the logo in exchange for 20 shirts for the company's staff.
![DHL Fashion on Twitter: "❤️Vetements x DHL💛 capsule collection featured by @sickymag! #DHLFashion #VetementsxDHL https://t.co/VPYFh2JTsm" / Twitter DHL Fashion on Twitter: "❤️Vetements x DHL💛 capsule collection featured by @sickymag! #DHLFashion #VetementsxDHL https://t.co/VPYFh2JTsm" / Twitter](https://pbs.twimg.com/media/DhlUNrbXUAA7BMj.jpg:large)